Boeing/Airbus
|
DEVELOP
|
DON’T DEVELOP
|
DEVELOP |
(-$10, -$10)
|
($50, $0)
|
DON’T DEVELOP |
($0, $50)
|
($0, $0)
|
Since this model is based off of data from 2011 and previous, as of today the commercial aviation industry has changed its preferences. No longer are firms such as BA and EADS focusing on large transcontinental capable aircraft. Instead they are focusing on small regional/domestic aircraft such as the Boeing 737 series and the AirBus 320 series; and with good measure. Both of these lines of aircraft account for approximately 44% and 42% of total company revenue for BA and EADS respectively. Percentage of company revenues in no way is an accurate or sufficient measure in determining industry performance in the mid size aircraft sub sector; however, coincidentally the 2% difference in the percentage of total revenue that these aircraft lines produce for the two firms is a pretty good mirror of the actual performance of BA and EADS against each other in terms of: delivered aircraft, contractual backlog, and future contracts. This is to say that across the board BA holds an approximate 2% advantage over EADS in producing this particular type of aircraft. So as we shift the focus towards this production model versus the large scale aircraft model my question is how would this payout schedule look now with the given information about this sector?
Boeing/Airbus
|
DEVELOP A320 Series
|
DON’T DEVELOP A320 Series
|
DEVELOP 737 Series | ||
DON’T DEVELOP 737 Series |
(A closely related Cornell University blog article which inspired this post is available here:Cornell University Blog )
When you are talking about how Boeing is focusing on making more regional jets like 737's it really relates with a paper I wrote in one of my finance classes about Southwest Airlines. I did an in depth analysis and as part of that analysis I discussed how they only use Boeing 737 aircraft and they have been putting in a good amount of orders for new jets in the future and this goes along with you data.
ReplyDelete